Develop a corporate identity for a hotel chain based in the east of Spain, Port Hotels. Create a branding that could help them emerge from a period of uncertainty, redefining themselves and their position for future business development.
The new branding supports the evolution of Port Hotels’ image and will help establish its digital presence in line with the research, strategy and user engagement piece led by Amity.
The branding developed follows:
Port Hotel’s virtues: honesty, simplicity, thoughtfulness, collaboration, openness and responsiveness;
New brand mission: create happiness by matching expectations with experience;
Brand values: responsibility and commitment, will-attitude, teamwork, eagerness, and acknowledgement.