I am Robin, a senior Digital Designer making products and services that really work for people, and the planet.
Design research, journey mapping, blueprinting, personas and user group definition. Creation of high-level experience propositions, to-be service blueprints and prototypes always working with customer experience, business, and product teams. Iteration through research, and collaboration with project teams to translate the experience vision into individual touchpoints and end-to-end experiences.
User research, construction of user flows, information architecture, low to high-fidelity prototypes, and usability testing. UI design within existing design systems, and collaboration with customer experience, product and tech teams to move from concept to build via testing and product iterations. For smaller web projects, I do custom Squarespace, WordPress, and CSS/HTML.
Graphic and Visual Design
Brand identity and logo design, illustration and creative typography. Visualisation of data, concepts and processes to make ideas tangible, and easier to validate with colleagues and users. Icon design, layout and print design. I am proficient with the Adobe Creative Suite, and deliver high-quality design at speed.
Design Management and Leadership
Setting up, growing, and developing hybrid, and multidisciplinary design teams. Defining a design, and management system that matches your team’s needs. Onboarding and offboarding processes. Keeping your team connected, inspired, happy and on track through facilitation, coaching, and mentoring.
☟ How I work
Putting people first
Understanding human needs and the context in which services are used is fundamental to building solutions that add value and stay relevant today and in the future. Whether it’s collaborating with colleagues, researching with users or dealing with clients, I always focus on the human side of business to establish a straightforward, caring and comfortable working environment.
Making things efficient
I am very organised and love mapping, and rethinking processes to reduce waste, minimise frustration, and make things better for everyone involved. I am always happy to share my methods and adapt to existing ones to stay in perfect sync with the people I work with. I love dynamic, high-speed working environments and a healthy life/work balance.
Working hybrid and remotely
I have led teams, projects and countless workshops with people from all over the world. I adapt my ways of working to match the nature of projects, and the digital maturity of the organisations and people I work with. I always ensure that everyone is included, and we get the most value out of the collaboration.
Working in agile ways
I have planned, managed and worked in agile projects. I am very comfortable working in sprints through all phases of the design and development process, from research, concept design and testing all the way to development sprints, usability testing and product iteration.
Fair pricing and reduced rates for positive impact projects
I usually apply a day rate which reflects the market average. I am open to discussing a whole-project budget. I can time-track, and provide a detailed cost breakdown for transparency. I want to work on more positive impact projects. If you are trying to do good for people and the planet, don’t worry about the money! Tell me about your project and we’ll find a way to make it work.
Robin is an incredible leader. Her combination of design and communication skills, as well as her broad range of experience in collaborative design methodologies means that she is not only someone that her team always look up to and help them flourish as designers, but also as someone that is highly respected within the higher echelons of large, complex and traditional organisations.Dean Parker - Design Partner at Globant
Robin was able to delivery high impact to the Nissan Global digital customer experience team, through her leadership and can do attitude. She help implement the globant design team to support our customers journey structure and also help establish our global digital governance programme which are most crucial to the growth of Nissan’s Digital Strategy. I would highly recommend Robin to any business.David Lau - Global Design Director at Nissan Motor Corporation
I worked closely with Robin on the redevelopment of the high profile Police.uk web presence over several months. She was able to grasp the complex macro and micro aspects of police, government and citizen engagement quickly and bring that to fruition in the redesign process. The success of the end-to-end redesign and launch was in no small measure due to Robin's extensive skill set and management of her team to deliver high quality results. (...)Ian Pegington - Digital Public Contact UK Project Lead at NPCC Digital Policing Portfolio
Robin is a phenomenal designer who has the unique combination of being able to facilitate workshops, manage clients, lead and still execute on time and on budget across a variety of design disciplines from graphics and branding to service design.Sarah Drummond - Director at School of Good Services, and Co-founder of Snook
Never have I met a stronger designer, team player and female colleague! Your passion and experience drives actual change, and projects to succeed. Hoping to work with you again whether in the near or far future.Rachel Armstrong - Studio Partner at Globant, BIMA 100 judge, SheSays Mentor